搜索结果: 1-15 共查到“知识库 营销管理 marketing”相关记录19条 . 查询时间(0.129 秒)
LOCATION BASED ADVERTISING FOR MASS MARKETING
Location based Advertising Open Source GIS Tesseract OCR
2019/2/27
GIS and machine learning (ML) are powerful ICT tools in retail industry which helps the sellers understand their markets. For the consumers, however, there always lies an ambiguity with respect to the...
The Flexible Substitution Logit:Uncovering Category Expansion and Share Impacts of Marketing Instruments
Decision Choices and Conditions Forecasting and Prediction Investment Brands and Branding
2015/4/24
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essentia...
Allocating Marketing Resources
Investment Return Resource Allocation Marketing Demand and Consumers Mathematical Methods
2015/4/22
Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to...
Leveraging Marketing Resources to Strengthen Stakeholder Company Identifiation
Leveraging Marketing Resources Strengthen Stakeholder Company Identification
2014/10/28
Channel relationships, market knowledge, strategic partnerships and brand equity are examples of marketing resources which firms can possess. Marketing resources are especially valuable when they are ...
Personal Values and Social Marketing: Some Research Suggestions
Personal Values Social Marketing Research Suggestions
2011/6/9
Personal values, as motivational constructs, are likely to influence the types of social
behaviours in which people engage. However, most of the research examining the
relationship between personal ...
Helping Adolescents Achieve Positive Mental Health: Implications for Social Marketing
Adolescents Achieve Positive Mental Health Social Marketing
2010/1/15
This study sought to explore barriers to achieving positive mental health in adolescence from the perspectives of adolescents and their carers. In-depth interviews with male and female adolescents age...
Marketing the Anti-Drug Message: Media, Source and Message Credibility Interactions
the Anti-Drug Message Media, Source and Message Credibility Interactions
2010/1/15
This paper investigates the role of media, source and message credibility in the process of preventing/reducing drug use. An original contribution of the study is that this investigation was conducted...
Learning the Web: Internet User Experience and Response to Web Marketing in Sweden
the Web Internet User Experience Web Marketing Sweden
2009/12/2
This article focuses on how Internet users change their behaviors and responses to marketing with increasing experience. Data from three empirical studies show several effects of increasing Internet u...
THE STRUCTURE OF ONLINE MARKETING COMMUNICATION CHANNELS
online marketing integrated marketing communications (IMC) word of mouth promotion (WOM) viral marketing social networking diffusion of innovations
2009/12/1
Online marketing communications are moving toward interactions between individual
recipients and consumers rather than being directed from a marketing organization to masses of consumers. It is now...
Cause Related Marketing: Consumers Perceptions and Benefits for Profit and Non-Profits Organisations
cause related marketing corporate social responsibility consumer behavior third sector
2009/9/25
This study is an attempt to understand consumers’ perceptions regarding Cause Related Marketing [CRM]. The research findings were based on a survey of 200 consumers in the Brighton area and published ...
Internet-induced marketing techniques: Critical factors in viral marketing campaigns
viral marketing marketing campaigns internet word-of-mouth
2008/11/11
The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and...
INTERNATIONAL PRODUCT DIFFERENTIATION THROUGH A COUNTRY BRAND: AN ECONOMIC ANALYSIS OF NATIONAL BRANDING AS A MARKETING STRATEGY FOR AGRICULTURAL PRODUCTS
INTERNATIONAL PRODUCT DIFFERENTIATION COUNTRY BRAND ECONOMIC ANALYSIS NATIONAL BRANDING AS A MARKETING STRATEGY AGRICULTURAL PRODUCTS
2014/4/11
Trade policy initiatives of developed country governments are in flux as a result of the increasing restrictions imposed by international trade agreements. As theproportion of agri-food trade comprise...
Processes and problems of the marketing management adaptation at the EU market: The case of the Slovak meat processing industry
EU market adaptation meat meat products marketing management
2014/3/10
The goal of the paper is to define the decisive factors of the successful adaptation of the marketing management to the new conditions of the EU internal market on the basis of examination of the proc...
Global architecture of marketing information systems – Scientific Information
Marketing Information System marketing research marketing intelligence decision support systems
2014/3/20
The paper is focused on study of information systems that can be applied in the process of marketing planning. General terms from information systems theory are examined from marketing perspective, pa...
A Knowledge Based View on Product Development: Managerial Concerns at the Marketing-Operations Interfaces
Managerial concerns Operations Interfaces
2018/3/9
New Product Development (NPD) is an interdisciplinary activity requiring contributions
from nearly all the functions of a firm, whether it is an upgrade of an existing product or
a new concept eithe...