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Willingness to Try Innovative Food Products: a Comparison between British and Brazilian Consumers
consumer innovativeness food products food neophobia Brazil UK
2009/9/25
In this study we investigate the consumer’s willingness to try innovative food products in the context of the metropolitan area of Porto Alegre in Brazil and Cirencester in England, UK. Innovation in ...
Consumers’ Resistance to Genetically Modified Foods in High Income Countries
consumers’resistance genetically modified foods high income countries
2009/4/28
During roughly the last century, large increases in real per capita income have
occurred in the currently high-income countries. R&D has been the source of
improvements in existing goods and the ...