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Paradoxes and Technology Adoption: A Retail Banking Analysis
Paradoxes and Technology Adoption A Retail Banking Analysis
2010/1/15
The study reported in this paper explores consumers’ experiences with technology-assisted service encounters by investigating the applicability of Mick and Fournier’s paradoxes of technology adoption ...
The Retail Shopping Experience for Low-Literate Consumers
The Retail Shopping Experience Low-Literate Consumers
2010/1/15
With the lack of research on low-literate consumer shopping behavior in retail settings, retailing decisions are likely to be based on implicit assumptions about literate consumer behavior. In turn, t...
The Retail Shopping Experience for Low-Literate Consumers
Shopping Experience Low-Literate Consumers
2011/6/9
With the lack of research on low-literate consumer shopping behavior in retail settings, retailing
decisions are likely to be based on implicit assumptions about literate consumer behavior. In
turn,...
