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Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework
cross-regional diffusion model customer relationship management global customer relationship management
2011/10/7
Most recent research on customer relationship management (CRM) has been restricted to developed economies such as the United States. Researchers have done little to study the growth of CRM in developi...
A Conceptual Framework for Designing Localized Business Websites
Websites Local culture Localized business websites Globalization
2009/12/1
This paper presents a conceptual framework and a set of recommendations for those user
interface designers designing for international customers to help them create appropriate
localized websites ...