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Organizational Dynamics' domain is primarily organizational behavior and development and secondarily, HRM and strategic management. The objective is to link leading-edge thought and research with mana...
Brand Equity Evolution: a System Dynamics Model
brand equity system dynamics modeling simulation
2009/9/25
One of the greatest challenges in brand management lies in monitoring brand equity over time. This paper aims to present a simulation model able to represent this evolution. The model was drawn on bra...