搜索结果: 1-1 共查到“管理学 brand equity”相关记录1条 . 查询时间(0.059 秒)
Brand Equity Evolution: a System Dynamics Model
brand equity system dynamics modeling simulation
2009/9/25
One of the greatest challenges in brand management lies in monitoring brand equity over time. This paper aims to present a simulation model able to represent this evolution. The model was drawn on bra...