搜索结果: 1-9 共查到“商业经济学 consumer”相关记录9条 . 查询时间(0.078 秒)
Direct to Consumer Advertising and Prescription Choice
Consumer Advertising Prescription Choice
2015/9/21
This paper examines the effect of direct-to-consumer advertising (DTCA) on doctor
choice of prescription drugs. Using antihistamines as an example, we show that DTCA
has a small and insigni...
The Rising Cost of Consumer Attention:Why You Should Care,and What You Can Do about It
Strategy Advertising
2015/4/29
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost...
Regulating for Legitimacy:Consumer Credit Access in France and America
Borrowing and Debt Credit Financial Markets Personal Finance Governing Rules
2015/4/23
Theories of legitimate regulation have emphasized the role of governments either in fixing market failures to promote greater efficiency or in restricting the efficient functioning of markets in order...
Dynamics of Platform Competition:Exploring the Role of Installed Base,Platform Quality and Consumer Expectations
Price Network Effects Market Platforms Monopoly Quality Competitive Advantage Technology Platform
2015/4/20
This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or consumer expectations? Second, when does a monopoly emerge in a platform-...
Explanatory Models of Change of Consumer Behavior Applied to Social Marketing
Social Marketing Sustainable Consumer Behavior Fair Trade
2013/2/23
This work describes consumer behavior models that present sustainable empirical evidence on consumer behavior with social marketing applications given in the state of art. For this research, the most ...
Linking Consumer Perception of Store Image Using FANP
Consumer Perception FANP Store Image
2013/2/23
Both theoretical and practical efforts in store image often neglect the characteristics that have interactions and mutual influence among attributes or criteria, even in the stages of different brand ...
A Multivariate Poisson Model of Consumer Choice in a Multi-Airport Region
Airport Choice Poisson Regression Expectation Maximization
2013/2/23
Using the results of a unique telephone survey the frequency of consumer flights from airports in a multi-airport region are modeled using a multivariate Poisson framework, the parameters of which wer...
Antecedents and Consequences of Web Advertising Credibility: A Study of Consumer Response to Banner Ads
Web Advertising Credibility Consumer Response Banner Ads
2009/12/2
Rapid growth in online advertising revenues indicates the viability of World Wide Web advertising as an alternative to that of traditional media. Practitioners and academicians recognize that building...
Conjoint Analysis of Consumer Preferences for Broadband Services in Japan
broadband conjoint analysis nested logit stated preference
2010/12/7
This paper applies conjoint analysis to consumer preferences of Japan’s broadband services such as ADSL, CATV Internet, and FTTH. The stated preference method has advantages in analyzing innovative an...
