搜索结果: 16-30 共查到“营销管理 marketing”相关记录42条 . 查询时间(0.13 秒)
内蒙古科技大学经济与管理学院市场营销学英文课件Chapter1 Marketing：Managing Profitable Customer Relationships
内蒙古科技大学经济与管理学院 市场营销学 英文 课件 Chapter1 Marketing：Managing Profitable Customer Relationships
2015/8/12
内蒙古科技大学经济与管理学院市场营销学英文课件Chapter1 Marketing：Managing Profitable Customer Relationships。
武汉理工大学汽车营销与策划英文课件chapter14 AUTOMOTIVE MARKETING BUSINESS
武汉理工大学 汽车营销与策划 英文 课件 chapter14 AUTOMOTIVE MARKETING BUSINESS
2015/6/8
武汉理工大学汽车营销与策划英文课件chapter14 AUTOMOTIVE MARKETING BUSINESS。
武汉理工大学汽车营销与策划英文课件chapter13 Promotion mix and INTERGRATED MARKETING COMMUNICATIONS
武汉理工大学 汽车营销与策划 英文 课件 chapter13 Promotion mix and INTERGRATED MARKETING COMMUNICATIONS
2015/6/8
武汉理工大学汽车营销与策划英文课件chapter13 Promotion mix and INTERGRATED MARKETING COMMUNICATIONS。
武汉理工大学汽车营销与策划英文课件chapter9 Target marketing and competition
武汉理工大学 汽车营销与策划 英文 课件 chapter9 Target marketing and competition
2015/6/8
武汉理工大学汽车营销与策划英文课件chapter9 Target marketing and competition。
武汉理工大学汽车营销与策划英文课件chapter5 Introduction to marketing survey
武汉理工大学 汽车营销与策划 英文 课件 chapter5 Introduction to marketing survey
2015/6/8
武汉理工大学汽车营销与策划英文课件chapter5 Introduction to marketing survey。
武汉理工大学汽车营销与策划英文课件chapter2 Marketing environment of automobile
武汉理工大学 汽车营销与策划 英文 课件 chapter2 Marketing environment of automobile
2015/6/8
武汉理工大学汽车营销与策划英文课件chapter2 Marketing environment of automobile。
武汉理工大学汽车营销与策划英文课件chapter1 STRATEGIC PLANNING and MARKETING MANAGEMENT
武汉理工大学 汽车营销与策划 英文 课件 chapter1 STRATEGIC PLANNING and MARKETING MANAGEMENT
2015/6/8
武汉理工大学汽车营销与策划英文课件chapter1 STRATEGIC PLANNING and MARKETING MANAGEMENT。
The Flexible Substitution Logit:Uncovering Category Expansion and Share Impacts of Marketing Instruments
Decision Choices and Conditions Forecasting and Prediction Investment Brands and Branding
2015/4/24
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essentia...
Allocating Marketing Resources
Investment Return Resource Allocation Marketing Demand and Consumers Mathematical Methods
2015/4/22
Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to...
Leveraging Marketing Resources to Strengthen Stakeholder Company Identifiation
Leveraging Marketing Resources Strengthen Stakeholder Company Identification
2014/10/28
Channel relationships, market knowledge, strategic partnerships and brand equity are examples of marketing resources which firms can possess. Marketing resources are especially valuable when they are ...
The Hospitality Sales and Marketing Association International (HSMAI)
Marketing Association International Hospitality Sales
2014/3/25
HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the i...
Personal Values and Social Marketing: Some Research Suggestions
Personal Values Social Marketing Research Suggestions
2011/6/9
Personal values, as motivational constructs, are likely to influence the types of social
behaviours in which people engage. However, most of the research examining the
relationship between personal ...
Helping Adolescents Achieve Positive Mental Health: Implications for Social Marketing
Adolescents Achieve Positive Mental Health Social Marketing
2010/1/15
This study sought to explore barriers to achieving positive mental health in adolescence from the perspectives of adolescents and their carers. In-depth interviews with male and female adolescents age...
Marketing the Anti-Drug Message: Media, Source and Message Credibility Interactions
the Anti-Drug Message Media, Source and Message Credibility Interactions
2010/1/15
This paper investigates the role of media, source and message credibility in the process of preventing/reducing drug use. An original contribution of the study is that this investigation was conducted...
Learning the Web: Internet User Experience and Response to Web Marketing in Sweden
the Web Internet User Experience Web Marketing Sweden
2009/12/2
This article focuses on how Internet users change their behaviors and responses to marketing with increasing experience. Data from three empirical studies show several effects of increasing Internet u...