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Direct to Consumer Advertising and Prescription Choice
Consumer Advertising Prescription Choice
2015/9/21
This paper examines the effect of direct-to-consumer advertising (DTCA) on doctor
choice of prescription drugs. Using antihistamines as an example, we show that DTCA
has a small and insigni...
Pharmacy Students' Knowledge, Attitudes, and Evaluation of Direct-to-Consumer Advertising
direct-to-consumer advertising pharmacy students prescription drug advertising
2018/4/27
Objectives. To assess pharmacy students' knowledge, attitudes, and evaluation of direct-to-consumer advertising (DTCA).
Methods. A cross sectional, self-administered, 106-item survey instrument was u...
