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Willingness to Try Innovative Food Products: a Comparison between British and Brazilian Consumers
consumer innovativeness food products food neophobia Brazil UK
2009/9/25
In this study we investigate the consumer’s willingness to try innovative food products in the context of the metropolitan area of Porto Alegre in Brazil and Cirencester in England, UK. Innovation in ...
Consumer Willingness-to-Pay For GM Food Products
biotechnology willingness-to-pay (WTP) food products contingent valuation (CV)
2009/4/28
This paper evaluates consumer willingness-to-pay (WTP) for food products obtained through
the application of biotechnology using data collected from a consumer survey in Italy in 1999. Survey resul...