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内蒙古科技大学经济与管理学院市场营销学英文课件Chapter1 Marketing:Managing Profitable Customer Relationships
内蒙古科技大学经济与管理学院 市场营销学 英文 课件 Chapter1 Marketing:Managing Profitable Customer Relationships
2015/8/12
内蒙古科技大学经济与管理学院市场营销学英文课件Chapter1 Marketing:Managing Profitable Customer Relationships。
The Means-End Approach to Understanding Customer Values of a On-Line Newspaper
customer value research means-end theory laddering on-line consumption
2009/9/25
Customer value is understood as one of the constructs that best explains consumer decision making. Its proposal is to understand how consumers translate product or service characteristics and conseque...