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Privado: Privacy-Preserving Group-based Advertising using Multiple Independent Social Network Providers
Unlinkability Privacy Advertising
2019/4/11
Online Social Networks (OSNs) offer free storage and social networking services through which users can communicate personal information with one another. The personal information of the users collect...
BAdASS: Preserving Privacy in Behavioural Advertising with Applied Secret Sharing
Behavioural Advertising Machine Learning Secret sharing
2018/8/16
Online advertising is a multi-billion dollar industry, forming the primary source of income for many publishers offering free web content. Serving advertisements tailored to users' interests greatly i...
PPAD: Privacy Preserving Group-Based ADvertising in Online Social Networks
Advertising Online Social Networks Privacy-Preserving Advertising
2018/4/10
Services provided as free by Online Social Networks (OSN) come with privacy concerns. Users' information kept by OSN providers are vulnerable to the risk of being sold to the advertising firms. To pro...
In the past two decades, targeted online advertising has led to massive data collection, aggregation, and exchange. This infrastructure raises significant privacy concerns. While several prominent the...
PrAd: Enabling Privacy-Aware Location based Advertising
Privacy-Preserving Location-based Advertising
2016/2/23
Smart phones and mobile devices have become more and more ubiquitous recently. This ubiquity gives chance for mobile advertising, especially location-based advertising, to develop into a very promisin...
A Practical Application of Differential Privacy to Personalized Online Advertising
applications / differential privacy Facebook
2012/3/29
Online advertising plays an important role in supporting many Internet services. Personalized online advertising offers marketers a way to direct ads at very specific audiences. The vast body of Inter...