搜索结果: 1-1 共查到“广告学 Multiple Equilibria”相关记录1条 . 查询时间(0.07 秒)
The Strategic Timing Incentives of Commercial Radio Stations:An Empirical Analysis Using Multiple Equilibria
Strategic Timing Incentives Commercial Radio Stations Multiple Equilibria
2015/9/24
Commercial radio stations and advertisers may have conflicting interests about when commercial breaks should be played. This article estimates an incomplete information timing game to examine stations...
